Paul Johnson is the owner of the Monterey Fish Market, which he founded in 1979. The company includes a wholesale market operated off of San Francisco's Pier 33 as well as a retail outlet in Berkeley. Johnson promotes sustainably captured fresh fish, encourages ocean conservation and he believes that maintaining our oceans as a sustainable resource for future generations is vitally important, yet he also understands the very real economic problems that fishermen and their communities face today. Over the years he has become a supplier to many top chefs, including Alice Waters, Paul Bertolli, Thomas Keller, Tracy DesJardin, Michael Mina, Todd English, Daniel Boulud, and Alain Ducasse. A former chef at restaurants, including San Francisco's In Season, He has just written the seafood cookbook, Fish Forever: The Definitive Guide to Understanding, Selecting, and Preparing Healthy, Delicious, and Environmentally Sustainable Seafood he is the coauthor of The California Seafood Cookbook and currently serves on the advisory board of Monterey Bay Aquarium's Seafood Watch Program.